Free tool · Leads & sales
Webinar Funnel Calculator
For coaches and course creators: see what a free webinar or workshop earns from registrations to buyers.
Left over after ad spend
₹47,491
Each registration is worth ₹175 to you, and costs ₹80 in ads.
- Attendees
- 175
- Buyers
- 8.8
- Revenue
- ₹87,491
- Ad cost per buyer
- ₹4,571
- Left over after ads
- ₹47,491
Good to know
How this tool works
Enter registrations, show-up rate, buying rate, price and ad spend for a free webinar or workshop. See attendees, buyers, revenue, cost per buyer and what each registration is worth.
- Everything happens in your browser. What you type is not sent to Brand Bakery or stored by us.
- Free to use, with no account and no email gate. Check the output before you publish or print it.
- Agents and scripts can call it too:
POST /api/tools/webinar_funnel. See the API docs.
Want it done for you?
The service behind it
Questions owners ask
Straight answers
What is a webinar funnel?
The path from an ad or post to a free live session to a paid offer at the end: people register, some attend, and some attendees buy.
What share of registrations usually attend?
ON24, a webinar platform, reported that 60% of registrations became attendees across webinars on its platform in 2025, up from 57% in 2024. That counts people who watched the recording later, and it is mostly business-to-business events, so expect a lower live show-up for a free consumer workshop. Your own last session is the best number to use.
Which number should I work on first?
The one furthest below what you expect. Each one multiplies the others, so a better show-up rate is worth as much as a better buying rate. Show-up usually depends on reminders and on how soon after registering the session runs.
What does value per registration tell me?
Revenue divided by registrations: the most a registration can cost in ads before the session stops paying for itself, before your own time and other costs.
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