Act 01Demo library · side by side
The same lead, telecaller and AI
Four leads from real estate, coaching, solar and IndiaMART, each handled twice: once by a good telecaller working normal hours, once by Brand Bakery’s AI employee. Same business, same facts, same rules. The difference is when the first reply lands and what the telecaller gets handed.
Demo business, not a client A scripted replay with demo data. The business is invented, nothing here is a real customer, and the AI says it is an AI in its first message. Times and outcomes on both sides are demo data, not measured results.
4
pairs
8
screen replays
0
real customers shown
Act 02Real estate
The 9 pm portal lead
A portal lead for a 3 BHK arrives at 9:02 pm, after the sales team has gone home.
The telecaller desk
A good telecaller with a shift from 10 to 7 and 60 leads on her list.
21:02New portal lead: 3 BHK, Noida Expressway, budget “1.2 to 1.5 crore”. Office closed. Demo data.
10:05Morning list: 23 overnight leads. This one is number 14.
10:43Status: cost sheet sent. No visit booked. Follow-up next week.
Telecaller10:40 amGood morning sir, Tarang Residences se Priya baat kar rahi hoon. Aapne kal 3 BHK ke liye enquiry ki thi?Good morning sir, this is Priya from Tarang Residences. You enquired about a 3 BHK yesterday?
Buyer10:41 amHaan, par kal raat ek aur builder ka call aa gaya tha. Unke yahan Sunday visit fix hai.Yes, but another builder called last night. I have a Sunday visit fixed with them.
Telecaller10:42 amKoi baat nahi sir, hamara bhi dekh lijiye. Cost sheet WhatsApp kar doon?No problem sir, please see ours too. Shall I WhatsApp the cost sheet?
Scripted replay. The business is invented, the numbers are demo data, and no real customer is shown.
The AI employee
Portal leads cost ₹800 to ₹1,500 each, and a lead called after an hour has usually spoken to three other builders. This one comes in after the sales team has left.
21:02:10New portal lead: 3 BHK, Noida Expressway, budget field “1.2 to 1.5 Cr”. Demo data.
21:02:48Calling the lead. 38 seconds after the form.
21:04:20CRM updated: qualified. Own use, home loan, 6 months, ₹1.2 to 1.5 Cr. Visit Sun 11:00.
21:04:21Ms Kavita assigned. Visit reminder set for Sat 6 pm and Sun 9 am.
AI employee00:00Namaste, main Tarang Residences ki AI assistant bol rahi hoon. Yeh call record ho rahi hai. Aapne abhi 3 BHK ke liye enquiry ki thi, do minute baat ho sakti hai?Hello, I am the AI assistant from Tarang Residences. This call is recorded. You just enquired about a 3 BHK. Can we talk for two minutes?
Buyer00:09Haan, bolo. Possession kab hai?Yes, go on. When is possession?
AI employee00:12Tower D ki RERA completion date March 2029 hai. RERA number main WhatsApp pe bhej deti hoon, aap khud check kar sakte hain. Aap ghar khud rehne ke liye le rahe hain ya investment?Tower D’s RERA completion date is March 2029. I will WhatsApp the RERA number so you can check it yourself. Are you buying to live in or as an investment?
Buyer00:24Rehne ke liye. Loan lena padega, 6 mahine mein decide karna hai.To live in. I will need a loan, and want to decide within 6 months.
AI employee00:31Theek hai. 3 BHK 1,650 sq ft ₹1.32 crore se shuru hai, GST aur parking alag. Sunday ko sample flat dekhne aayenge? 11 baje ya 4 baje?Okay. The 1,650 sq ft 3 BHK starts at ₹1.32 crore, GST and parking extra. Would you visit the sample flat on Sunday? 11 am or 4 pm?
Buyer00:4211 baje.11 am.
Scripted replay. The business is invented, the numbers are demo data, and no real customer is shown.
What the telecaller does best
- Builds a relationship over many calls
- Reads a hesitant buyer and adjusts
- Handles the site visit and negotiation
What the AI changes
- Calls within a minute, at 9 pm or 6 am
- Asks the same qualifying questions every time
- Hands the telecaller a booked visit, not a cold lead
Act 03Coaching
The JEE fees question
A parent asks about JEE fees and results on WhatsApp at 6:40 pm in admission season.
The telecaller desk
Two counsellors, walk-in parents all day and 140 unread WhatsApp chats.
18:40Both counsellors with walk-in parents until 8 pm. 140 unread chats. Demo data.
Next dayStatus: fees shared. No demo class booked.
Scripted replay. The business is invented, the numbers are demo data, and no real customer is shown.
The AI employee
In admission season the counsellors can’t answer WhatsApp fast enough. Parents ask the same five questions, and the first institute that answers clearly gets the visit.
18:46:30Lead: parent, JEE 2028, class 11. Demo class Sat 16:00. Brochure pack sent.
18:46:31Counsellor Ms Joshi: call after Saturday’s class.
Scripted replay. The business is invented, the numbers are demo data, and no real customer is shown.
What the telecaller does best
- Meets parents face to face and earns their trust
- Judges whether the student fits the batch
- Handles fee talks and special cases
What the AI changes
- Answers the five common questions in seconds, any hour
- Never promises a rank or a result
- Books the demo class so the counsellor meets a warm family
Act 04Solar
The subsidy question
A homeowner asks on WhatsApp how much subsidy they will get, at 10:05 am on a busy weekday.
The telecaller desk
One sales executive who also does site visits, and enquiries that arrive while he is on a roof.
10:05Sales executive on two site visits until 2 pm. Demo data.
15:10Status: customer wants a written subsidy figure. Survey not booked.
Scripted replay. The business is invented, the numbers are demo data, and no real customer is shown.
The AI employee
Most solar enquiries open with the subsidy question. A wrong promise here turns into an angry customer six months later.
10:11:40Lead: ~350 units, RCC, 2nd floor, ~3 kW estimate. Survey Sat 10:00. Demo data.
10:11:41Mr Wankhede assigned. Note: customer asked about subsidy timing, explained portal process.
Scripted replay. The business is invented, the numbers are demo data, and no real customer is shown.
What the telecaller does best
- Surveys the roof and sizes the system
- Walks the family through the portal in person
- Handles the install and after-sales relationship
What the AI changes
- Answers the subsidy question the same way every time, without a promise
- Asks for the bill and roof type up front
- Books the survey while the customer is still interested
Act 05IndiaMART sellers
The 2:31 pm buy lead
A buy lead for 2,000 steel bottles arrives at 2:31 pm and goes to several sellers at once.
The telecaller desk
A sales head who also runs dispatch and quality checks, and buy leads that arrive during production hours.
14:31Buy lead: 2,000 steel water bottles, 750 ml, Bengaluru. Shared with other sellers. Demo data.
14:31Sales head on the floor with a buyer’s quality inspection until 4:30 pm.
17:04Status: quote requested, third in line. Specs not yet asked.
Sales head5:02 pmNamaste, Kanak Steelware se Doshi bol raha hoon. Aapki 2,000 bottles ki requirement dekhi.Hello, this is Doshi from Kanak Steelware. I saw your requirement for 2,000 bottles.
Buyer5:03 pmHaan, do quote aa chuke hain, ek ka sample bhi nikal gaya hai. Aap bhi bhej do, dekhte hain.Yes, I already have two quotes and one sample is on its way. Send yours too, we will see.
Scripted replay. The business is invented, the numbers are demo data, and no real customer is shown.
The AI employee
Buy leads are shared with several sellers. The first one to call usually gets the order, and the team is on the factory floor.
14:31Buy lead: 2,000 steel water bottles, 750 ml, Bengaluru. Demo data.
14:33Calling the buyer, 2 minutes after the lead.
14:35Qualified: 2,000 × 750 ml double-wall, laser logo, 1 drop Bengaluru, needed by 15 Nov. Quote due 17:00.
AI employee00:00Namaste, main Kanak Steelware ki AI sales assistant bol rahi hoon. Call record ho rahi hai. Aapne 2,000 steel bottles ke liye requirement daali thi?Hello, this is Kanak Steelware’s AI sales assistant. The call is recorded. You posted a requirement for 2,000 steel bottles?
Buyer00:08Haan, corporate gifting ke liye. Logo laser se chahiye. 15 November tak.Yes, for corporate gifting. We need the logo laser-engraved. By 15 November.
AI employee00:15Samajh gayi. Single wall ya double wall vacuum? Aur delivery Bengaluru mein ek jagah?Understood. Single wall or double-wall vacuum? And delivery to one address in Bengaluru?
Buyer00:22Double wall. Haan, ek office.Double wall. Yes, one office.
AI employee00:26Hamare sales head Mr Doshi aaj 5 baje tak rate sheet se quote bhejenge, logo charge aur freight alag likh kar. Aapka email bata dijiye.Our sales head, Mr Doshi, will send a quote from the rate sheet by 5 pm today, with logo charges and freight shown separately. Please tell me your email.
Scripted replay. The business is invented, the numbers are demo data, and no real customer is shown.
What the telecaller does best
- Knows the product, the factory and the margins
- Negotiates price and terms
- Builds repeat buyers over years
What the AI changes
- Calls the buy lead within two minutes, while it is fresh
- Collects quantity, specification and city before the quote
- Gives the sales head a ready quote request, not a missed lead
Keep your telecallers
Let the AI take the first minute
The AI calls every lead within a minute, day or night, and hands your telecallers booked visits and qualified buyers. We set it up on your own scripts, prices and rules.