Act 01For indiamart sellers
For manufacturers, traders and distributors who sell on IndiaMART, Brand Bakery builds an AI calling agent that rings every new buy lead and enquiry within a minute. It checks product, quantity, delivery location and GST needs, sends the price list you approved, follows up on quotes and logs every buyer. Build fee plus monthly fee.
Act 02How leads reach you today
You pay for an IndiaMART plan or buy leads one by one. A buyer posts a requirement and several sellers get it at once. The buyer picks up the first call that sounds like it knows the product.
Your team is at the factory, the godown or the bank. The enquiry sits in the app until evening, and by then the buyer has a quote from someone else and has stopped answering.
Where leads slip away
Act 03AI sales employee
A sales employee that is software: it has its own computer, email, phone line and WhatsApp number. It calls every new lead within a minute in Hindi, English or another Indian language, asks your qualifying questions, books the visit, follows up and logs every word.
Opens your lead emails, sheets and CRM with access you give it, the way a new hire would.
Calls each new lead within a minute of the enquiry, tells the lead it is an AI at the start of the call and announces that the call is recorded.
Sends the visit details, location pin and brochure on the official WhatsApp Business API, with approved templates.
Replies to email enquiries, sends quotes you approved and copies your team on anything that needs them.
Pricing
₹50,000 to set up, then ₹22,500 a month. Set it against the salary of the person you would hire to make these calls, and remember it does not take Sundays off.
Act 04Hour by hour
An illustration of how the employee works for indiamart sellers, not results from a client.
7:40 am
A buy lead arrives for 2,000 metres of a fabric you stock. Within a minute the employee calls, mentions the recording, and asks the quality, the quantity and the delivery city.
7:47 am
The buyer is a garment unit in Tiruppur that needs a GST invoice. The employee sends your approved rate card and two swatch photos on WhatsApp and logs the lead in your sheet.
11:15 am
Another buyer wants a price below your floor and 45 days' credit. The employee says your sales head decides that, and passes the call notes to them straight away.
8:30 pm
An enquiry lands after office hours. The employee calls, takes the requirement and books a callback with your team for 10 am.
Day 3
A buyer who got your quote two days ago gets one polite follow-up asking whether they want a sample or a revised quantity.
Illustrative Times, names and events are examples of how the employee works.
Screen replay · 8 for this page
A scripted replay of the employee doing one job for an invented business like yours, step by step. Demo data, no real customer.
An IndiaMART buy lead answered in 90 seconds, with a quote to approve. IndiaMART sends the same enquiry to several suppliers. The first one to reply with a clear question and a quote usually gets the call.
Quote Q-2210-14 (Demo data)
5-ply corrugated box, 12 × 10 × 8 in, 1-colour print, 5,000 pcs.
Sent to Mr Patel for approval
Buyer is a repeat IndiaMART buyer with 3 past enquiries in packaging. Asked for “best price”, so expect one round of negotiation. Floor price on the sheet: ₹17.60.
Scripted replay. The business is invented, the numbers are demo data, and no real customer is shown.
Act 05Qualifying and hand-over
Tap a question your customers ask. The answer is the one the employee would give, scripted for an invented business.
Scripted answers, no live AI. The business is invented and the numbers are demo data.
Act 06Works well with
Leads are only as good as the page and the follow-up around them. These fit alongside the sales employee.
Act 07Questions
Straight answers. If yours is not here, ask it on a call.
It works from the IndiaMART lead emails and notifications you already get, and we confirm the exact setup for your account on the discovery call.
No. It calls only buyers who sent you an enquiry or a buy lead. It tells callers it is an AI at the start of the call and announces that calls are recorded.
It sends the rate cards and slabs you approve. Custom prices, credit terms and anything below your floor go to a person on your team.
Hindi, English and other Indian languages, so it can talk to buyers across states in the language they use.
₹50,000 to set up, then ₹22,500 a month. Weigh it against a telecaller's salary and the leads you already pay IndiaMART for.
IndiaMART sellers
Tell us how many IndiaMART enquiries you get and how they are handled today. Abhishek maps it with you on a call, then confirms the scope in writing.