Act 01For distributors
Every retailer called for the next order, on time
For FMCG, pharma, electrical and building material distributors, Brand Bakery builds an AI sales employee that calls your retailers when their next order is due, confirms WhatsApp orders, follows up new dealer enquiries and sends polite reminders on overdue payments. Your salesmen keep the beat; the phone work stops slipping. Price on a call.
Act 02How leads reach you today
Your salesmen cover the beat. The phone orders wait.
Your team visits retailers on a beat, but many shops would happily reorder on a call between visits. Orders arrive on WhatsApp at all hours, in voice notes and photos of handwritten lists, and someone has to read and confirm each one.
New dealer enquiries come from your website and IndiaMART, and overdue payments need a reminder that nobody enjoys making. All of it lands on the same two people in the office.
- Your existing retailers
- WhatsApp orders
- Dealer and distributorship enquiries
- IndiaMART and TradeIndia
- Your website form
- Salesman beat lists
Where leads slip away
- Retailers who would reorder on a call never get one between visits
- WhatsApp orders read and confirmed a day late
- New dealer enquiries that nobody calls back
- Overdue payments chased only when someone remembers
- No record of what each retailer usually orders
Act 03AI sales employee
No lead goes unanswered
A sales employee that is software: it has its own computer, email, phone line and WhatsApp number. It calls every new lead within a minute in Hindi, English or another Indian language, asks your qualifying questions, books the visit, follows up and logs every word.
- Calls within a minute
- Qualifies
- Books the visit
- Follows up
- Logs it
Its own computer
Opens your lead emails, sheets and CRM with access you give it, the way a new hire would.
Its own phone line
Calls each new lead within a minute of the enquiry, tells the lead it is an AI at the start of the call and announces that the call is recorded.
Its own WhatsApp
Sends the visit details, location pin and brochure on the official WhatsApp Business API, with approved templates.
Its own email
Replies to email enquiries, sends quotes you approved and copies your team on anything that needs them.
Pricing
Priced like a hire
₹50,000 to set up, then ₹22,500 a month. Set it against the salary of the person you would hire to make these calls, and remember it does not take Sundays off.
- AI sales employee₹22,500 a month, plus a one-time ₹50,000 setup
- Only need calls answered?AI Receptionist, ₹10,000 a month. ₹30,000 one-time setup, 1,000 minutes included, then ₹9 a minute.
- Website too?Signature Website from ₹1.2 lakh
- TaxBrand Bakery is not registered for GST, so invoices carry no GST.
Act 04Hour by hour
A shift on your leads
An illustration of how the employee works for distributors, not results from a client.
9:00 am
The employee calls the twelve retailers whose reorder is due this week, mentions the recording and reads back what each ordered last time.
9:40 am
Orders are confirmed with the schemes you approved and written into your order sheet for dispatch. Two retailers ask for credit beyond their limit; both go to your accounts team.
12:30 pm
A shop owner in a new town fills in your dealer enquiry form. The employee calls, asks the area, shop type, current brands and monthly volume, and passes it to your sales head.
4:00 pm
Retailers with dues past the agreed date get a polite reminder with the payment link you approve. Promised dates are logged for your accountant.
8:15 pm
A retailer sends an order as a WhatsApp photo. The employee reads it, confirms quantities by message and queues it for the morning.
Illustrative Times, names and events are examples of how the employee works.
Screen replay · 7 for this page
Watch it work
A scripted replay of the employee doing one job for an invented business like yours, step by step. Demo data, no real customer.
Overdue bills from Tally, reminded politely on WhatsApp, with a date to pay. The owner spends every Monday morning calling retailers about overdue bills. Most just needed a reminder with the invoice attached.
09:0023 bills past 30 days, ₹6.8 lakh outstanding across 14 retailers. Demo data.
09:01Reminders queued for 14 retailers on the approved utility template.
09:41Promise to pay: Gupta General Store, ₹42,300, Fri 23 Oct. Follow-up set for Sat if unpaid.
09:41Dispute raised to accounts: 2 cartons short on bill MT-1176.
Scripted replay. The business is invented, the numbers are demo data, and no real customer is shown.
- Overdue bills from Tally, reminded politely on WhatsApp, with a date to pay
- A retailer reorders on WhatsApp, and a sales order waits in Tally for approval
- A new shop asks to buy from you, and the KYC is collected before the first order
- Every retailer told when the van leaves and asked to confirm delivery
- A brand’s scheme circular turned into a clear retailer broadcast
- Each salesman’s beat, orders and missed shops, in the owner’s WhatsApp by 7 pm
- A van driver applicant’s licence and documents collected before the interview
- All demos for distributors
Act 05Qualifying and hand-over
What it asks. When you take over.
Questions it qualifies on
- For a new dealer: town, area and shop type
- Brands and categories they stock today
- Expected monthly volume
- GST number for invoicing
- Credit terms they expect
- For a reorder: items, quantities and delivery day
A person steps in when
- Credit limits, new terms and any exception to them
- Prices or schemes beyond your written list
- Disputes over short supply, damage or expiry
- A retailer unhappy with a salesman or a delivery
Rules it never breaks
- Calls only people who asked to be contacted: a form, a portal enquiry, a missed call or a callback request.
- Tells callers it is an AI assistant at the start of every call.
- Announces at the start of every call that it is recorded.
- Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging.
- Handles personal data under the DPDP Act, with a data processing agreement in your contract.
Ask it yourself
Tap a question your customers ask. The answer is the one the employee would give, scripted for an invented business.
Scripted answers, no live AI. The business is invented and the numbers are demo data.
Act 06Works well with
The rest of the kitchen
Leads are only as good as the page and the follow-up around them. These fit alongside the sales employee.
Act 07Questions
Asked often
Straight answers. If yours is not here, ask it on a call.
Will retailers mind an AI calling them?
It calls only retailers who already buy from you and agreed to order by phone, and dealers who sent an enquiry. It tells callers it is an AI at the start of the call, and anyone who prefers your salesman gets passed back to him.
Can it put orders into our billing software?
That is part of the build. It writes confirmed orders into the sheet or system your dispatch team uses today.
Can it offer schemes and discounts?
Only the schemes and slabs you write down. Anything beyond them goes to your sales head with the retailer's notes.
How does it handle payment reminders?
Politely, on the dates you set, only about real dues, with the payment link you approve. It logs the date the retailer promises and never threatens. Disputes go straight to your accounts team.
What does it cost for a distributor?
₹50,000 to set up, then ₹22,500 a month. If you only need incoming calls answered, the AI Receptionist is ₹10,000 a month after a ₹30,000 setup, with 1,000 minutes included, then ₹9 a minute.
Distributors
Every retailer, called on time
Tell us how many retailers you serve and how orders reach you today. Abhishek maps it with you on a 20-minute call, then confirms the scope in writing.