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Act 01Coaching and education · Swipe guide · Hinglish

Topper photos. "100% result." Ab rules hain.

What CCPA’s 2024 coaching ad guidelines allow on ads, landing pages and counsellor calls. 8 slides in Hinglish, with the full text below.

Read it as textRequest a callback

Slides

  1. Cover. Headline: "Topper photos. '100% result.' Ab rules hain." Four crossed-out claim chips: guaranteed selection, only 5 seats left, 100% result, topper photo without consent.
    1 / 8
  2. Big number "₹54.6 lakh ki penalty lag chuki, 18 institutes par." CCPA had sent 45 notices by the time the guidelines were issued. Source: MediaNama, checked 21 Oct 2026.
    2 / 8
  3. "Yeh ab nahi chalega": unbacked claims, topper photos without written consent taken after the result, hiding the topper's course, false urgency, fees or refunds in fine print.
    3 / 8
  4. "Specific result, toppers ki deewar se behtar." Example result card (the article's illustration, not a real student) and three things you can say: what happens in class, who teaches, full fees and refunds plus a demo class.
    4 / 8
  5. "Counsellor ne phone pe 'guarantee' bola? Wahi problem, alag channel." Illustrative WhatsApp chat: a parent asks about a guarantee; a crossed-out reply promising 100% selection; an approved reply that gives no guarantee and offers fees, refund policy and a demo class.
    5 / 8
  6. "Collage + phone number kaafi nahi." Five things a compliant landing page and form need.
    6 / 8
  7. "5 minute ka checklist" before the next campaign, five ticked items.
    7 / 8
  8. CTA. "Honest ads woh parents laate hain jo poora course tikte hain." Card with the Pulse article title and URL, and a "Guide padho" button.
    8 / 8

Act 02Text version

The same guide, as text

Every slide, word for word, so you can search it, copy a line or read it with a screen reader.

Coaching centre chalate ho? Agle admission campaign se pehle yeh padh lo.

CCPA ke Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024 har ad pe lagte hain, online aur offline, aur endorsers pe bhi. Guidelines jaari hone tak 45 notices aur 18 institutes pe ₹54.6 lakh penalty.

Kya nahi chalega:

  • Bina proof ke claims: selection rate, rank, "100% result", guarantee
  • Topper photo ya testimonial bina written consent ke, jo result ke baad li gayi ho
  • Topper ka course chhupana
  • Jhoothi urgency: "sirf 5 seats"
  • Fees ya refund fine print mein

Kya chalega: poora described result (naam, rank, exam, saal, course, consent), class ki asli details, faculty ke asli naam, fees aur refund poore, aur demo class.

Aur yaad rakho: counsellor phone pe "guarantee" bole, toh wahi problem alag channel mein.

  1. ₹54.6 lakh ki penalty lag chuki, 18 institutes par.

    • Guidelines jaari hone tak CCPA 45 notices bhej chuki thi. Rules har tarah ke ad pe lagte hain, online aur offline, aur unhe promote karne wale endorsers pe bhi.

    Source: MediaNama, report on CCPA's Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024 (Nov 2024), as cited in Brand Bakery Pulse. Checked 21 Oct 2026.

  2. Yeh ab nahi chalega.

    • Bina proof ke claims. Selection rate, rank, “100% result”, guaranteed admission, job ya marks.
    • Topper photo ya testimonial bina written consent ke, jo result ke baad li gayi ho. Admission pe sign hui consent nahi chalegi.
    • Topper ka course chhupana. 2 hafte ki test series wale ko 2 saal ke classroom programme ka result batana.
    • Jhoothi urgency. “Sirf 5 seats”, “aaj last day” jab sach nahi.
    • Fine print mein fees ya refund. Disclaimer padhne layak size mein, saaf jagah pe.

    Sources: CCPA coaching guidelines, 2024, via MediaNama (checked 21 Oct 2026) and Brand Bakery Pulse, 1 Nov 2026. Plain-language summary, not legal advice.

  3. Specific result, toppers ki deewar se behtar.

    • Poora described result. Example: “Priya Sharma · AIR 1,284 · JEE Advanced 2026 · 2-year classroom programme · consent on file” (illustration, real student nahi).
    • Class mein kya hota hai: batch size, weekly tests, doubt hours, timetable.
    • Kaun padhata hai: asli naam, qualification, kitne saal.
    • Fees, instalments, refund poore. Aur ek demo class: sabse strong proof.

    Source: Brand Bakery Pulse, “Advertising a coaching centre in India”, 1 Nov 2026. The result line is the article’s illustration, not a real student.

  4. Counsellor ne phone pe “guarantee” bola? Wahi problem, alag channel.

    • Parent ka WhatsApp: “Selection ki guarantee hai na?”
    • Yeh nahi: “Haan ji, 100% selection guaranteed hai.”
    • Approved script: “Hum rank ya selection ki guarantee nahi dete. Batch timing, fees aur refund policy bhej rahi hoon. Saturday demo class mein aayenge?”

    Source: Brand Bakery Pulse, “Advertising a coaching centre in India”, 1 Nov 2026. Chat is an illustration, not a real parent.

  5. Collage + phone number kaafi nahi.

    • 1. Course ka naam, duration, mode (classroom, online, hybrid), batch start date.
    • 2. Fees, instalments, refund policy, ya usi page pe link.
    • 3. Result claims: naam, rank, exam, saal, course. Jo prove na ho, woh nahi.
    • 4. Faculty ke naam aur qualifications.
    • 5. Form pe consent line: kaise contact karoge, aur opt-out kar sakte hain.

    Source: Brand Bakery Pulse, “Advertising a coaching centre in India”, 1 Nov 2026. Form notice: see our Pulse guide to DPDP rules and your enquiry form.

  6. 5 minute ka checklist

    • Har result claim: naam, rank, exam, saal, course, aur result ke baad ki written consent.
    • “Guaranteed”, “100%”, “limited seats” tabhi, jab literally sach ho aur prove kar sako.
    • Fees, instalments, refund landing page pe, padhne layak type mein.
    • Faculty ke naam aur qualifications asli aur current.
    • Counsellor aur AI scripts mein wahi approved claims jo ads mein.

    Source: Brand Bakery Pulse, “Advertising a coaching centre in India”, 1 Nov 2026. Plain-language summary, not legal advice.

  7. Honest ads woh parents laate hain jo poora course tikte hain.

Act 03Next

Take it further

20 minutes

Fill the demo class before results day

Tell us where your enquiries come from and how your counsellors follow up today. Abhishek maps it with you on a call, then confirms the scope in writing.

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