Free tool · Leads & sales
Solar Lead Funnel Calculator
For rooftop solar installers: see how many leads you actually reach, survey and sign each month, the lead spend behind each installation, and what reaching more leads is worth.
Leads you never speak to
54 a month
You speak to 66 of 120 leads. 26 book a survey and about 7.9 sign, worth ₹14,25,600 a month.
Reach ten more of every hundred leads and, at your own survey and sign rates, that is about 9.4 installations a month, worth ₹2,59,200 more.
- Leads reached
- 66
- Site surveys
- 26
- Installations signed
- 7.9
- Cost per lead
- ₹500
- Lead spend per installation
- ₹7,576
Every rate here is yours. We know of no reliable published conversion rate for Indian rooftop solar, so the tool uses none. For subsidy amounts, send customers to the official PM Surya Ghar portal.
A solar lead's first day
- Within 5 minutes Call back. Ask for the latest electricity bill on WhatsApp and the sanctioned load.
- Same call Roof: own or rented, flat or sloped, shade from trees or water tanks, rough free area.
- No answer A WhatsApp message with your name and a one-tap reply, then two more calls that day at different hours.
- Before the survey Confirm the time a day ahead and again two hours before, with the surveyor's name and number.
- Subsidy questions Point to the official PM Surya Ghar portal for current amounts and eligibility. Never promise a figure.
Good to know
How this tool works
Add your solar leads and lead spend a month, the share you speak to, book for a survey and sign, and the value of one installation. See leads lost before the first conversation, the cost per lead and per installation, and the extra installations if ten more of every hundred leads were reached, at your own rates. Plus what to do with a lead in its first day.
- Everything happens in your browser. What you type is not sent to Brand Bakery or stored by us.
- Free to use, with no account and no email gate. Check the output before you publish or print it.
- Agents and scripts can call it too:
POST /api/tools/solar_lead_funnel. See the API docs.
Questions owners ask
Straight answers
Where do these numbers come from?
From you. Count last month: leads from every source, how many you actually spoke to, how many booked a survey, and how many signed. We use no industry averages, because there is no reliable published one for Indian rooftop solar.
Why focus on leads reached?
A lead you never speak to cannot be surveyed or signed, however good your price. It is also the step most installers can change fastest: call back in minutes, try again at different hours, and message on WhatsApp.
Does it promise subsidy amounts?
No. Subsidy amounts and eligibility change. Point customers to the official PM Surya Ghar portal for current figures.
Can these calls be automated?
Yes. An AI sales employee calls every enquiry within a minute, asks for the bill, load and roof details, keeps trying when nobody answers, and books the survey for your team. Prices are on our pricing page.
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