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Act 01Real estate · Swipe guide · Hinglish

Lead junk thi? Ya call late gaya?

Why “junk” leads are often late calls, five first-call questions, RERA-safe ads and four numbers to track. 8 slides in Hinglish, with the full text below.

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Slides

  1. Cover. Headline: "Lead junk thi? Ya call late gaya?" Three illustrative lead cards: a portal lead called the next day, a Meta lead called once and dropped, one buyer with three callers marked dispute.
    1 / 8
  2. "Zyada tar 'junk' yahan banta hai": five leaks, from a late first call to duplicate callers.
    2 / 8
  3. "Call chhoti rakho. Yeh 5 sawaal poocho." Numbered list of five qualifying questions, then one clear next step and brochure, price sheet and location pin on WhatsApp.
    3 / 8
  4. "Persistent bano. Pareshaan mat karo." Follow-up timeline: WhatsApp at once and one more call the same day, a call at a different time the next day, a useful update every one to two weeks, a call the same evening after a site visit.
    4 / 8
  5. "RERA-safe ads." Example ad creative with a placeholder registration number and a decorative QR mark. Rules: no ads before required registration, RERA website and registration number on every ad; in Maharashtra, a project QR code and registration number on every ad including social media; no undocumented claims.
    5 / 8
  6. "Behtar form, behtar leads." Four cards: higher-intent Meta forms, one qualifying question, a project landing page, an up-to-date Google Business Profile.
    6 / 8
  7. "Yeh 4 numbers track karo": time to first contact, leads reached, site visits booked, site visits that happened. Keep every interaction in one place; agree channel-partner attribution before the campaign.
    7 / 8
  8. CTA. "Ek booking aapko kitne ki padti hai?" Mock of the Ad Budget Planner with a "Planner kholo" button.
    8 / 8

Act 02Text version

The same guide, as text

Every slide, word for word, so you can search it, copy a line or read it with a screen reader.

Builders aur brokers ki do shikayatein ek saath aati hain: leads mehngi hain, aur junk hain. Dono aadhi sach hain.

Lead aane ke baad kya hota hai, woh dekho:

  • Pehli call late. Buyer ek shaam mein kai projects pe enquiry karta hai.
  • Ek attempt, phir kuch nahi.
  • Qualification nahi.
  • Site visit confirm nahi, na reminder, na location pin.
  • Ek buyer, teen sources, teen callers.

Pehli call chhoti rakho aur 5 sawaal poocho: rehne ke liye ya investment, budget aur home loan, configuration aur location, timeline, decision mein aur kaun. Phir ek clear next step.

Aur ad khud RERA-safe ho: RERA Act 2016 ke hisaab se har ad mein RERA website address aur registration number. Maharashtra mein har ad pe, social media bhi, project ka QR code aur registration number.

Har hafte 4 numbers: pehle contact tak ka time, kitni leads se baat hui, site visits booked, aur visits jo sach mein hue.

  1. Zyada tar “junk” yahan banta hai:

    • Pehli call late. Buyer ek shaam mein kai projects pe enquiry karta hai. Jo pehle call kare, wahi frame set karta hai.
    • Ek attempt, phir kuch nahi. Woh drive kar raha tha. Kisi ne dobara try nahi kiya.
    • Qualification nahi. Browse karta student aur loan sanction letter wali family, dono pe same effort.
    • Site visit confirm nahi. Sunday ka visit chupchaap cancel. Na reminder, na location pin.
    • Duplicates aur jhagde. Ek buyer, teen sources, teen callers.

    Source: Brand Bakery Pulse, “Real estate leads in India: why most go cold”, 3 Nov 2026.

  2. Call chhoti rakho. Yeh 5 sawaal poocho.

    • 1. Rehne ke liye, ya investment?
    • 2. Budget range, aur home loan lagega?
    • 3. Kaunsa configuration, kaunsi location?
    • 4. Kab tak shift ya purchase karna hai?
    • 5. Decision mein aur kaun shaamil hai?
    • Phir ek clear next step: site visit slot, video walkthrough ya family ke saath shaam ki call. Call ke turant baad WhatsApp pe brochure, price sheet aur location pin.

    Source: Brand Bakery Pulse, “Real estate leads in India: why most go cold”, 3 Nov 2026.

  3. Persistent bano. Pareshaan mat karo.

    • Call nahi utha: Turant WhatsApp, aur usi din baad mein ek call aur.
    • Agla din: Dobara call, lekin alag time pe.
    • Uske baad: Har 1 se 2 hafte kaam ka update: construction progress, naya floor plan, loan offers. Roz “Sir, any update?” nahi.
    • Site visit ke baad: Usi shaam call. Tabhi family discuss kar rahi hoti hai. Kya pasand aaya, kya khatka, decide karne mein kya madad karega?

    Source: Brand Bakery Pulse, “Real estate leads in India: why most go cold”, 3 Nov 2026.

  4. Follow-up tabhi kaam ka, jab ad khud allowed ho.

    • RERA Act 2016: registration zaroori ho toh usse pehle project advertise nahi. Har ad mein RERA website address aur registration number.
    • Maharashtra: har ad pe, social media bhi, project ka QR code aur registration number prominent size mein.
    • Returns, possession date ya approvals ka koi claim nahi jo aap document na kar sako.

    Sources: Real Estate (Regulation and Development) Act, 2016 (India Code), as cited in Brand Bakery Pulse, 3 Nov 2026. MahaRERA rule: The Realty Today report, checked 21 Oct 2026. Not legal advice.

  5. Behtar form, behtar leads.

    • 01. Meta instant form mein “higher intent” type. Submit se pehle review step. Leads kam, par asli zyada.
    • 02. Form pe sirf ek qualifying sawaal: budget ya configuration. Paanch se zyada ek filter karta hai.
    • 03. Ad traffic homepage pe nahi. Project ka apna landing page: price range, floor plans, location, RERA details.
    • 04. Sales office ka Google Business Profile updated. Kai buyers visit se pehle project ka naam search karte hain.

    Source: Brand Bakery Pulse, “Real estate leads in India: why most go cold”, 3 Nov 2026.

  6. Yeh 4 numbers track karo.

    • 01. Pehle contact tak ka time
    • 02. Kitni leads se baat hui
    • 03. Site visits booked
    • 04. Site visits jo sach mein hue
    • Har interaction ek jagah rakho, chahe shared sheet ho: source, stage, next action. Channel partners ke saath attribution rule campaign se pehle tay karo.

    Source: Brand Bakery Pulse, “Real estate leads in India: why most go cold”, 3 Nov 2026.

  7. Ek booking aapko kitne ki padti hai?

    • Cost per booking kam karne ka sabse tez tareeka: jo leads already khareed rahe ho, unhe waste mat karo.
    • Ad Budget Planner: monthly ad budget, cost per lead, close rate aur contribution per sale daalo, ad cost per customer dikh jaayega.

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