Act 01Research
Brand Bakery research: how Indian businesses answer enquiries
Our own data on what happens when a buyer tries to reach a business. Every figure comes with its sample size and method, and you're free to quote it with a link.
Using our figures
- Quote any figure with a link to this page or the full study.
- Keep the sample size next to the figure, for example "80% (87 of 109)".
- Don't present a segment under 20 businesses as a trend.
Act 02Checked 21 October 2026
What 109 businesses showed us
How 109 Delhi NCR businesses handle a new enquiry (October 2026). What happens when a buyer tries to reach 109 businesses that pay for leads.
80%
80% of the 109 Delhi NCR businesses we checked (87 of 109) have a WhatsApp click-to-chat button on their website.
21%
21% of the businesses (23 of 109) publish a Gmail address as their business inbox.
32%
32% of the real estate businesses (12 of 37) have no WhatsApp or chat on their website.
64%
64% of the clinics (18 of 28) ran Google ads in the previous 30 days, and 36% (10 of 28) run 10 or more Meta ads.
36%
36% of the clinics (10 of 28) use a Gmail inbox.
95%
95% of the coaching institutes (21 of 22) have WhatsApp on their website, and 59% (13 of 22) advertise on Google.
3 of 10
3 of 10 solar installers we checked have no WhatsApp on their website. The sample is small, so read it as indicative.
By 8 pm
Where businesses published office hours, the hours ended at 6:30 pm or 8 pm, while the same businesses ran ads all day, every day.
Read the full study: How 109 Delhi NCR businesses handle a new enquiry (October 2026)
Act 03Method
How we checked
109 established Delhi NCR businesses that pay for enquiries: real estate (37), clinics (28), coaching institutes (22), interior designers (12) and solar installers (10).
What we did
- We reviewed each business's public website, Google Maps listing, Meta Ad Library entries and Google Ads Transparency page.
- A second reviewer re-checked a sample of the findings, and 96% of the re-checked claims matched.
- We used public information only. We didn't call or message any business, and we don't publish names, screenshots or anything that identifies one.
- It's our own small sample from one month, not an industry statistic. Segments under 20 businesses are indicative only.
Cite it as
Brand Bakery, "How 109 Delhi NCR businesses handle a new enquiry (October 2026)", published 6 November 2026. https://www.brandbakery.tech/research
Act 04Questions
Before you quote us
Can I use these figures in an article?
Yes. Quote them with a link to this page or to the full study, and keep the sample size next to each figure.
Did you contact the businesses?
No. We used public information only: websites, Google Maps listings and the Meta and Google ad libraries. We do not name any business.
Will you add call data?
Only once clients agree to share anonymised call numbers. Until then this page carries only the studies listed here.
Free tool
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