Act 01WhatsApp AI agent
A WhatsApp AI agent that also picks up the phone
Brand Bakery's AI employees reply on WhatsApp through the official WhatsApp Business API, on your business's number. The same employee that answers your phone replies to chats, messages a missed caller within a minute and sends booking details after a call. It says it is an AI, messages only people who contacted you or opted in, and hands a chat to your team when a question goes past its limits.
On WhatsApp it
- Replies to new chats day and night, from the material you approve
- Messages a missed caller within a minute and asks what they need
- Sends booking details and reminders with templates Meta has approved
- Says it is an AI in its first message, and again whenever asked
- Hands a chat to your team when a question goes past its limits
Act 02Setup
How it gets onto your WhatsApp
Setting up WhatsApp is part of the build. Most of it is paperwork with Meta, and we do it with you.
Choose the number
Keep the number your customers already message, or start a new one. Meta's coexistence option lets a number on the WhatsApp Business app also run on the API, with some conditions. Our own business number runs this way.
Get the business approved
Meta checks the business and the display name customers will see before the number can message anyone on the API.
Write the templates
A message that starts a conversation, such as a booking confirmation or a reminder, has to be a template Meta has approved. We write them with you and you sign off the words.
Load what it may say
Your prices, timings, FAQs and the list of things it hands to a person. It answers only from that material.
Test, then go live
You and your team message it, correct it and approve it before a single customer sees a reply.
Act 03Meta's Business AI
What WhatsApp's AI covers
In May 2026 Meta launched Business AI inside the WhatsApp Business app for small businesses in India. It replies to customer chats, collects leads and books appointments in Indian languages. It works in chat only, and it does not answer your phone. If chat replies are all you need, try it first: it is built into the app.
Ours is for you when you need
- Your phone answered too, by the same employee, with one record of every call and chat
- A missed call followed up on WhatsApp within a minute
- Answers held to the prices and rules you approve, and a hand-over list you set
- Every chat and call written into your CRM or Google Sheet
- Follow-ups and reminders sent with approved templates
Act 04WhatsApp rules
Inside WhatsApp's rules
WhatsApp lets a business message only people who opted in. When a customer messages or calls you, a 24-hour customer service window opens for ordinary replies. Outside it, only an approved template can start a conversation. Meta charges by the message, and the guide below has the India rates.
Read the guide: WhatsApp Business API charges from 1 October 2026: what changed for Indian businesses
Sources: 360dialog, WhatsApp messaging rules; 360dialog, WhatsApp coexistence
On WhatsApp it
- Messages only people who contacted you or opted in, never a bought list
- Replies freely inside the 24-hour window and uses an approved template outside it
- Says it is an AI assistant, and tells the customer when a person will take over
- Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging
- Handles personal data under the DPDP Act, with a data processing agreement in your contract
Act 05See it work
Hear it, then decide
Staged calls and screen replays with invented businesses, the other connections and every price.
Missed call text-back
Replays of the WhatsApp that goes to a missed caller within a minute.
Open Missed call text-backAI employees at work
Screen replays of AI employees on WhatsApp, calls and inboxes, with invented businesses.
Open AI employees at workWhatsApp Business API marketing
Broadcasts and campaigns to opted-in customers, as a separate service.
Open WhatsApp Business API marketingCRM
Every call and chat written into your CRM or Google Sheet, through an API, the web screens or a shared sheet.
Open CRMCalendar
Books, moves and cancels during the call, in your own calendar, then confirms and reminds on WhatsApp.
Open CalendarSee every price
The AI Receptionist, the AI sales employee and what the market charges.
Open See every price
Act 06Questions
Before you connect it
Can I keep my current WhatsApp number?
Often, yes. Meta's coexistence option lets a number on the WhatsApp Business app also run on the API, so your team keeps the app on the phone. Some conditions apply, and we check your number on the 20-minute call.
How is this different from WhatsApp's Business AI?
Meta's Business AI lives in the WhatsApp Business app and replies to chats. Ours answers your phone calls as well, follows up missed calls on WhatsApp, keeps to a hand-over list you set and writes every call and chat into your CRM or sheet. If chat replies are all you need, try Meta's first.
Will customers know they are chatting with an AI?
Yes. It says it is an AI assistant in its first message, and again whenever someone asks.
Can my team still reply themselves?
Yes. When a chat goes past the limits you set, it tells the customer a person will reply and passes the chat to your team with what was said so far.
Does it send bulk WhatsApp campaigns?
No. It replies to people who contacted you and sends approved follow-ups and reminders to people who opted in. Broadcast campaigns are a separate service: WhatsApp Business API marketing.
What do WhatsApp messages cost?
Meta charges for each template message, and from 1 October 2026 for service replies after the first 1,000 a month on a number. Our guide to WhatsApp API charges lists the India rates. We work out what that comes to at your volume on the 20-minute call.
20 minutes
Put your WhatsApp and your phone on one employee
Book a 20-minute call. We look at your number, the chats you get and the calls you miss, and tell you what setup would take.