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Act 01Lucknow, Uttar Pradesh

An AI sales employee that calls every Lucknow lead in a minute

Brand Bakery builds an AI sales employee for Lucknow businesses: coaching institutes, developers, solar installers and distributors. It calls each new enquiry within a minute in Hindi or English, says it is an AI, asks your qualifying questions, books the visit or demo class and logs the call. It costs ₹22,500 a month plus ₹50,000 setup.

Request a callbackWhat changes in Lucknow

AI sales employee: ₹22,500 a month, plus a one-time ₹50,000 setup. Same price in every city.

2 sample callsHear it on the phone

InboundHindiDhruvtara Classes, Mukherjee Nagar (invented)

Handles a father's refund demand on day 41 without a single false promise

AI demo call
An angry father wants a full refund for his son's NEET dropper batch and says a counsellor promised it. The AI checks the fee record and the written refund policy, finds no such promise in the notes, raises a supervisor review without calling him a liar, works out a pro-rata refund versus a move to the online batch, refuses to promise selection, and books the centre head and a mentor call.
Transcript and what it did

What it did

  • Verified. Fee record: ₹1.2 lakh paid, day 41 of 300
  • Written refund policy read out: pro-rata within 10 days
  • Claimed promise not in notes or chat. Supervisor review raised
  • Consumer court mentioned: centre head callback within 24 h
  • Options worked out: ₹1,03,600 refund or online + ₹65,600 back
  • No selection or rank promise (CCPA coaching guidelines)
  • Transfer request form and revised fee statement on WhatsApp
  • Mentor call booked: Saturday 6 pm
Transcript AI demo call
  1. नमस्ते, Dhruvtara Classes। मैं institute की AI assistant हूँ, और ये call record हो रही है। बताइए, मैं आपकी क्या मदद कर सकती हूँ?Hello, Dhruvtara Classes. I am the institute's AI assistant, and this call is recorded. How can I help you?
  2. मैं Jaipur से बोल रहा हूँ। मेरा बेटा आपके NEET dropper batch में है। एक लाख बीस हज़ार भरे हैं मैंने। वो वहाँ खुश नहीं है, मुझे पूरा पैसा वापस चाहिए। आज ही।I am calling from Jaipur. My son is in your NEET dropper batch. I paid ₹1.2 lakh. He is not happy there, I want the full money back. Today.
  3. समझ सकती हूँ, बच्चा खुश ना हो तो माँ-बाप की चिंता सबसे बड़ी होती है। मैं अभी उसका record खोलती हूँ। Enrolment ID और registered mobile के last चार digit बता दीजिए।I understand; when a child is unhappy, it is a parent's biggest worry. Let me open his record. Please tell me the enrolment ID and the last four digits of the registered mobile.
  4. DT दो चार पाँच एक सात। Mobile, छह छह शून्य तीन।DT-24517. Mobile, 6603.
  5. धन्यवाद, verify हो गया। Aman, NEET dropper batch, offline। Joining इकतालीस दिन पहले हुई थी। Fee एक लाख बीस हज़ार, दो installments में पूरी paid है।Thank you, verified. Aman, NEET dropper batch, offline. He joined 41 days ago. Fee ₹1.2 lakh, fully paid in two installments.
  6. हाँ। तो refund कब आएगा?Yes. So when does the refund come?
  7. मैं आपको हमारी written refund policy पढ़कर सुनाती हूँ, जो admission form के साथ दी गई थी। अगर student बीच में course छोड़ता है, तो बचे हुए समय की fee pro-rata वापस होती है, और written request के दस दिन के अंदर। Course तीन सौ दिन का है, इकतालीस दिन हो चुके हैं।Let me read you our written refund policy, given with the admission form. If a student leaves the course midway, the fee for the remaining period is refunded pro-rata, within ten days of the written request. The course is 300 days, and 41 have passed.
  8. Pro-rata क्या? आपके counsellor ने साफ़ बोला था, साठ दिन के अंदर छोड़ो तो पूरा पैसा वापस। मैंने खुद सुना था!What pro-rata? Your counsellor clearly said, leave within 60 days and you get all the money back. I heard it myself!
  9. मैं आपकी बात पूरी गंभीरता से ले रही हूँ। मैंने counselling notes और उस हफ़्ते की WhatsApp chat दोनों देखी हैं, उनमें साठ दिन वाली बात लिखी नहीं मिली। इसका मतलब ये नहीं कि आपने गलत सुना। मैं उस call का supervisor review raise कर रही हूँ, ताकि कोई इंसान पूरी बात सुने।I am taking this very seriously. I have checked the counselling notes and that week's WhatsApp chat, and the 60-day promise is not written in either. That does not mean you heard wrong. I am raising a supervisor review of that call so a person goes through the whole thing.
  10. Review-शिव्यू से कुछ नहीं होगा। मैं consumer court जाऊँगा, फिर देखना।Reviews and all will do nothing. I will go to consumer court, then you will see.
  11. Consumer forum जाना आपका हक़ है, और मैं आपसे बहस नहीं करूँगी। मैंने ये मामला centre head Mr Bhatia को भेज दिया है, वो चौबीस घंटे के अंदर आपको खुद call करेंगे। तब तक, क्या मैं बता दूँ कि policy के हिसाब से आपके पास कौन से options हैं? ताकि आपके पास पूरी जानकारी रहे।Going to the consumer forum is your right, and I will not argue with you. I have sent this to the centre head, Mr Bhatia, who will call you personally within 24 hours. Meanwhile, may I tell you which options you have under the policy? So you have the full picture.
  12. बताइए।Tell me.
  13. पहला option, course छोड़ना। बचे हुए दो सौ उनसठ दिनों की fee, यानी एक लाख तीन हज़ार छह सौ रुपये, दस दिन के अंदर वापस। दूसरा option, बेटा पढ़ाई जारी रखे लेकिन online batch में। Online batch की बाकी fee अड़तीस हज़ार है। वो काटकर पैंसठ हज़ार छह सौ रुपये वापस होंगे।Option one, leave the course. The fee for the remaining 259 days, that is ₹1,03,600, back within ten days. Option two, your son continues, but in the online batch. The online batch fee for the rest of the year is ₹38,000. After that, ₹65,600 comes back to you.
  14. रुकिए, Aman यहीं है, उससे पूछता हूँ... वो कह रहा है online चलेगा। Offline में hostel और crowd से परेशान है, पढ़ाई से नहीं।Wait, Aman is right here, let me ask him... He says online will work. Offline, it is the hostel and the crowd that bother him, not the studies.
  15. ये जानकर अच्छा लगा कि पढ़ाई से वो खुश है। Online batch में वही faculty पढ़ाती है, recorded lectures और हर हफ़्ते का test भी मिलता है। Hostel की fee अलग है, उसका refund hostel की अपनी policy से होगा, वो मैं अलग से check करके WhatsApp कर दूँगी।Good to hear he is happy with the studies. The online batch has the same faculty, plus recorded lectures and a weekly test. The hostel fee is separate, and its refund follows the hostel's own policy; I will check that separately and WhatsApp you.
  16. और online में selection पक्का होगा? Offline वाले तो बोलते थे हमारे यहाँ से हर साल इतने बच्चे निकलते हैं।And with online, is selection certain? The offline people kept saying so many kids clear every year from here.
  17. मैं आपसे साफ़ कहूँगी, कोई भी institute selection या rank की guarantee नहीं दे सकता, ना online में, ना offline में। Result बच्चे की मेहनत और बहुत सी चीज़ों पर depend करता है। हम बस पढ़ाई, tests और mentor का support दे सकते हैं।I will be straight with you: no institute can guarantee selection or a rank, online or offline. The result depends on the student's effort and many other things. What we can give is the teaching, tests and mentor support.
  18. हम्म। कम से कम सच तो बोल रहे हो। ठीक है, online कर दो।Hmm. At least you are telling the truth. Okay, move him to online.
  19. ठीक है। मैं revised fee statement बना रही हूँ, जिसमें offline fee, online fee और पैंसठ हज़ार छह सौ रुपये का refund साफ़ लिखा होगा। Transfer और refund के लिए एक written request चाहिए, वो form मैं WhatsApp पर भेज रही हूँ। Sign करके भेजते ही दस दिन का समय शुरू होगा।Okay. I am preparing a revised fee statement showing the offline fee, the online fee and the ₹65,600 refund clearly. The transfer and refund need a written request; I am sending that form on WhatsApp. The ten days start as soon as you sign and send it.
  20. और अगर दस दिन में पैसा नहीं आया?And if the money does not come in ten days?
  21. तो आप इसी number पर call कीजिए, आपका ticket number DT-R नौ एक एक चार है, ये सीधा centre head के पास जाएगा। और Mr Bhatia का call तो कल तक आ ही जाएगा, आप उनसे सब बात कर सकते हैं, साठ दिन वाली बात भी।Then call this number. Your ticket number is DT-R9114, and it goes straight to the centre head. And Mr Bhatia will call you by tomorrow anyway; you can discuss everything with him, including the 60-day promise.
  22. ठीक है।Okay.
  23. एक आखिरी बात। Online में आने से पहले Aman की उसके mentor के साथ एक call रख दूँ? ताकि वो study plan बना लें। शनिवार शाम छह बजे का slot है।One last thing. Before he moves online, shall I set up a call for Aman with his mentor, so they can make a study plan? There is a slot on Saturday at 6 pm.
  24. हाँ, रख दीजिए। वो खुश हो जाएगा।Yes, set it up. He will be happy.
  25. हो गया। Recap: online batch में transfer, पैंसठ हज़ार छह सौ रुपये का refund written request के दस दिन के अंदर, hostel refund की जानकारी अलग से। Mr Bhatia का call चौबीस घंटे में। Mentor call शनिवार शाम छह बजे। सब कुछ WhatsApp पर भेज रही हूँ। धन्यवाद।Done. Recap: transfer to the online batch, ₹65,600 refund within ten days of the written request, hostel refund details separately. Mr Bhatia calls within 24 hours. Mentor call on Saturday at 6 pm. I am sending everything on WhatsApp. Thank you.

Voice: Sarvam Bulbul v4 Flash, Ritu (caller: Rahul). Scripted and synthetic: not a recording, not a real customer.

Act 02Languages

What Lucknow speaks

The employee calls Lucknow leads in Hindi and English, and switches when the caller does.

  • Hindi (it calls in this language)
  • Urdu (no voice yet)
  • English (it calls in this language)
  • Hindi is Uttar Pradesh's official language, and Urdu is its second official language for set purposes, upheld by the Supreme Court in 2014.[1]

Our voices speak Hindi, English, Bengali, Tamil, Telugu, Gujarati, Kannada, Malayalam, Marathi, Punjabi and Odia.[12] It has no Urdu voice yet, so an Urdu-speaking caller is answered in Hindi.

Hear the tone: Hindi demo · Hinglish demo. Demo businesses, not clients.

Act 036 kinds of business

What changes in Lucknow

The rules, numbers and questions that differ here, by the kind of business. Every fact links to its source, checked on 22 October 2026.

Act 04AI sales employee

No Lucknow lead goes unanswered

A sales employee that is software: it has its own computer, email, phone line and WhatsApp number. It calls every new lead within a minute in Hindi, English or another Indian language, asks your qualifying questions, books the visit, follows up and logs every word.

  1. Calls within a minute
  2. Qualifies
  3. Books the visit
  4. Follows up
  5. Logs it

  • Its own computer

    Opens your lead emails, sheets and CRM with access you give it, the way a new hire would.

  • Its own phone line

    Calls each new lead within a minute of the enquiry, tells the lead it is an AI at the start of the call and announces that the call is recorded.

  • Its own WhatsApp

    Sends the visit details, location pin and brochure on the official WhatsApp Business API, with approved templates.

  • Its own email

    Replies to email enquiries, sends quotes you approved and copies your team on anything that needs them.

Pricing

Priced like a hire

₹50,000 to set up, then ₹22,500 a month. Set it against the salary of the person you would hire to make these calls, and remember it does not take Sundays off.

  • AI sales employee₹22,500 a month, plus a one-time ₹50,000 setup
  • Only need calls answered?AI Receptionist, ₹10,000 a month. ₹30,000 one-time setup, 1,000 minutes included, then ₹9 a minute.
  • Website too?Signature Website from ₹1.2 lakh
  • TaxBrand Bakery is not registered for GST, so invoices carry no GST.
Talk about your leads

Act 05Questions

Asked in Lucknow

Straight answers. If yours is not here, ask it on a call.

Rules it never breaks

  • Calls only people who asked to be contacted: a form, a portal enquiry, a missed call or a callback request.
  • Tells callers it is an AI assistant at the start of every call.
  • Announces at the start of every call that it is recorded.
  • Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging.
  • Handles personal data under the DPDP Act, with a data processing agreement in your contract.
Can it handle parents calling about a sealed centre or refunds?

It answers from the notice and policy you approve, never makes promises your team has not made, and passes refund decisions to a person. Our Hindi refund demo shows the tone.

Does it call in Hindi?

Yes, in Hindi or English. It has no Urdu voice yet, so Urdu speakers are answered in Hindi.

Can it chase solar subsidy questions?

It asks the bill, roof and ownership questions you approve and books the survey. It never promises a subsidy amount or a date.

Who does it call?

Only people who asked to be contacted. It says it is an AI, announces recording and follows TRAI and DPDP rules.

Talk to a person

Request a callback

Leave your name and mobile number. A person from Brand Bakery calls you back to talk through your leads and the job you want covered.

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+91 84478 44699WhatsApp

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Sources, checked on 22 October 2026

  1. LiveLaw, Supreme Court upholds Urdu as second official language of Uttar Pradesh, September 2014
  2. Free Press Journal, UP cracks down on coaching centres after the Lucknow fire, 25 June 2026
  3. Drishti IAS, summary of the Ministry of Education guidelines for coaching centres, 24 January 2024
  4. MediaNama, CCPA guidelines on misleading advertisements by coaching centres, November 2024
  5. UP RERA, contact us: Lucknow head office and Greater Noida regional office
  6. Housing.com, UP RERA directs promoters and agents to submit documents at its Lucknow head office, February 2024
  7. Uttar Pradesh Real Estate Regulatory Authority
  8. The Week (PTI), Promoters must publish project QR codes in brochures and ads: UP RERA, 18 July 2024
  9. Ministry of New and Renewable Energy, reply to Lok Sabha unstarred question 1698, 29 July 2026 (installations as on 27 July 2026)
  10. Ornate Solar, Uttar Pradesh solar policy and state subsidy, updated September 2025
  11. Madhyanchal Vidyut Vitran Nigam (serves Lucknow)
  12. Sarvam AI, Bulbul text-to-speech: supported languages

Rules and schemes change. We date every fact and recheck these pages; tell us if one is out of date. Demo calls use invented businesses and say they are AI at the start.

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Lucknow

Call every Lucknow lead in a minute

Tell us where your Lucknow leads come from today. We will show you the questions the employee would ask, on a call with a person.

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