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Act 01Noida, Uttar Pradesh

An AI sales employee that calls every Noida lead in a minute

Brand Bakery builds an AI sales employee for Noida and Greater Noida businesses that buy leads. It calls every new enquiry within a minute in Hindi or English, says it is an AI, asks your qualifying questions, books the site visit or survey and logs the call. It costs ₹22,500 a month plus ₹50,000 setup.

Request a callbackWhat changes in Noida

AI sales employee: ₹22,500 a month, plus a one-time ₹50,000 setup. Same price in every city.

2 sample callsHear it on the phone

OutboundHinglishTarang Residences, Noida Expressway (invented)

Turns a fed-up '10th broker' lead into a site visit

AI demo call
A buyer who filled one form and got flooded with broker calls is fed up. The AI names exactly where his enquiry came from, offers to stop calling, then handles price, a rival's ₹2 lakh discount, possession delay and 'the market will fall', admits what it does not know, and books a visit with the sales manager.
Transcript and what it did

What it did

  • Called back the website enquiry from this morning
  • Named the exact lead source. Offered do-not-call
  • Price band and payment plan given
  • Rival discount: asked for a written cost sheet to compare
  • Possession date read from RERA, number shared
  • Delivery record: admitted it is not verified, passed on
  • School question passed to the sales manager
  • Site visit booked: Saturday 5 pm, couple. WhatsApp-only follow-up noted
Transcript AI demo call
  1. नमस्ते, मैं Tarang Residences की AI assistant बोल रही हूँ, builder की तरफ़ से, कोई broker नहीं। आपने आज सुबह हमारी website पर 3 BHK के लिए form भरा था। ये call record हो रही है। क्या दो मिनट बात हो सकती है?Hello, I am the AI assistant for Tarang Residences, calling from the builder, not a broker. You filled a form for a 3 BHK on our website this morning. This call is recorded. Can we talk for two minutes?
  2. यार, आज सुबह से ये दसवीं call है। एक form भरा और पूरी दुनिया को मेरा number मिल गया। आप लोग जीने दोगे या नहीं?Come on, this is the tenth call since morning. I filled one form and the whole world got my number. Will you people let me live or not?
  3. माफ़ कीजिए, ये सच में परेशान करने वाला है। मैं साफ़ बता दूँ, हमारे पास आपका number सिर्फ़ हमारी अपनी website के form से आया है, और हम इसे किसी broker को नहीं देते। अगर आप चाहें तो मैं अभी आपका number do-not-call में डाल देती हूँ और सिर्फ़ एक brochure WhatsApp कर देती हूँ।Sorry, that really is annoying. To be clear, we got your number only from our own website form, and we do not pass it to any broker. If you like, I will put your number on do-not-call right now and just WhatsApp one brochure.
  4. हम्म। ठीक है, सीधा price बताओ। Brochure-vrochure बाद में।Hmm. Fine, just tell me the price. Brochure and all later.
  5. जी। 3 BHK, सोलह सौ पचास square feet, एक करोड़ बत्तीस लाख से एक करोड़ अड़तालीस लाख के बीच है। फ़र्क़ floor और facing से आता है। Payment plan है, दस percent booking पर, बाकी construction के साथ। एक सवाल, आप खुद रहने के लिए ले रहे हैं या investment के लिए?Sure. A 3 BHK, 1,650 sq ft, is between ₹1.32 crore and ₹1.48 crore. The difference comes from floor and facing. The payment plan is 10 percent at booking, the rest linked to construction. One question: is it to live in or as an investment?
  6. रहने के लिए। लेकिन एक channel partner बोल रहा है कि वो मुझे दो लाख कम में दिला देगा। Same project।To live in. But a channel partner says he will get it for me ₹2 lakh cheaper. Same project.
  7. हो सकता है। कुछ partners अपना commission छोड़कर discount देते हैं। मेरी सलाह बस इतनी है, उनसे लिखित में cost sheet ले लीजिए, जिसमें PLC, parking, club और GST अलग-अलग लिखे हों। कई बार base price कम दिखता है और बाकी charges बढ़ जाते हैं। हमारी cost sheet भी मैं भेज दूँगी, आप दोनों line by line मिला लीजिए।Possibly. Some partners give up part of their commission as a discount. My only advice: get a written cost sheet from them with PLC, parking, club and GST listed separately. Sometimes the base looks lower and the other charges go up. I will send our cost sheet too, so you can compare the two line by line.
  8. चलो ठीक है। Possession कब है? और ये मत बोलना on time, हर builder यही बोलता है।Okay. When is possession? And do not say on time, every builder says that.
  9. मैं on time नहीं बोलूँगी, मैं document बताऊँगी। RERA पर Tower C की registered completion date मार्च 2028 है। RERA number मैं WhatsApp पर भेज रही हूँ, आप खुद portal पर quarterly progress देख सकते हैं।I will not say on time, I will give you the document. On RERA, Tower C's registered completion date is March 2028. I am sending the RERA number on WhatsApp so you can check the quarterly progress on the portal yourself.
  10. और अगर late हुआ? फिर? आपके builder ने पहले कोई project time पर दिया है?And if it is late? Then what? Has your builder delivered any project on time before?
  11. Registered date के बाद delay हो तो RERA rules में buyer को delay interest का हक़ है, ये agreement में भी लिखा होता है। पिछले projects का delivery record मेरे पास अभी verified रूप में नहीं है, और मैं अंदाज़े से कुछ नहीं बोलूँगी। Sales manager के पास पूरी list है, वो आपको दिखा देंगे।If there is a delay after the registered date, RERA rules give the buyer delay interest, and the agreement says so too. I do not have a verified record of past project deliveries in front of me, and I will not guess. The sales manager has the full list and can show you.
  12. देखो, सच बताऊँ तो मैं सोच रहा हूँ अभी रुक जाऊँ। सब बोल रहे हैं market गिरेगा।Honestly, I am thinking of waiting for now. Everyone says the market will fall.
  13. आपका सोचना बिलकुल ठीक है, घर बड़ा फ़ैसला है। Market का अंदाज़ा मैं नहीं लगा सकती। एक चीज़ कर सकते हैं: site visit से कुछ commit नहीं होता। आप flat, construction और location अपनी आँखों से देख लीजिए, फिर आराम से तय कीजिए।That is a fair thought; a home is a big decision. I cannot predict the market. One thing you can do: a site visit commits you to nothing. See the flat, the construction and the location with your own eyes, then decide at your own pace.
  14. Visit पर जाऊँगा तो फिर वहाँ के sales वाले पीछे पड़ जाएँगे।If I go for a visit, the sales people there will chase me.
  15. मैं booking में note डाल देती हूँ कि आप सिर्फ़ देखने आ रहे हैं और follow-up सिर्फ़ WhatsApp पर चाहिए, call पर नहीं। Visit के बाद अगर आप मना कर दें, तो हम दोबारा call नहीं करेंगे।I will add a note to the booking that you are coming only to look and want follow-up on WhatsApp only, not calls. If you say no after the visit, we will not call again.
  16. अच्छा। पास में कोई अच्छा CBSE school है?Okay. Is there a good CBSE school nearby?
  17. Project से तीन km के अंदर दो schools हैं, लेकिन कौन सा CBSE है और admission कैसा है, ये मैं पक्का नहीं बता सकती। गलत जानकारी देने से अच्छा है मैं ये सवाल sales manager को दे दूँ, वो visit पर पूरी जानकारी लेकर आएँगे।There are two schools within 3 km of the project, but I cannot say for sure which is CBSE or how admissions work. Rather than give you wrong information, I will pass this question to the sales manager, who will bring the details to the visit.
  18. ठीक है। Loan भी लेना पड़ेगा, लगभग सत्तर percent।Okay. I will need a loan too, about 70 percent.
  19. Project के साथ चार banks का tie-up है, approval bank ही करेगा। Visit पर एक bank का representative भी रहता है, आप वहीं eligibility पूछ सकते हैं। Visit के लिए शनिवार शाम पाँच बजे या रविवार सुबह ग्यारह बजे, कौन सा ठीक रहेगा?The project has tie-ups with four banks, and the bank decides approval. A bank representative is usually at the site, so you can ask about eligibility there. For the visit, Saturday 5 pm or Sunday 11 am, which suits you?
  20. शनिवार पाँच बजे। Wife भी आएँगी।Saturday at 5. My wife will come too.
  21. बहुत अच्छा। शनिवार शाम पाँच बजे, आप दोनों के लिए visit book हो गया। Sales manager Mr Arjun आपसे मिलेंगे। मैं अभी WhatsApp पर भेज रही हूँ: location pin, RERA number, पूरी cost sheet, और note कि follow-up सिर्फ़ WhatsApp पर होगा। School वाला सवाल भी Arjun को दे दिया है।Great. Saturday 5 pm, visit booked for both of you. The sales manager, Mr Arjun, will meet you. I am sending on WhatsApp now: location pin, RERA number, full cost sheet, and a note that follow-up is WhatsApp only. I have also passed the school question to Arjun.
  22. ठीक है। और please, बाकी brokers को मेरा number मत देना।Okay. And please, do not give my number to other brokers.
  23. बिलकुल नहीं देंगे, ये मैंने आपकी file में लिख दिया है। शनिवार को मिलते हैं, धन्यवाद!We will not, and I have written that in your file. See you on Saturday, thank you!

Voice: Sarvam Bulbul v4 Flash, Simran (caller: Shubh). Scripted and synthetic: not a recording, not a real customer.

Act 02Languages

What Noida speaks

The employee calls Noida leads in Hindi and English, and switches when the caller does.

  • Hindi (it calls in this language)
  • English (it calls in this language)
  • Urdu (no voice yet)
  • Hindi is Uttar Pradesh's official language, and Urdu is its second official language for set purposes, upheld by the Supreme Court in 2014.[1]

Our voices speak Hindi, English, Bengali, Tamil, Telugu, Gujarati, Kannada, Malayalam, Marathi, Punjabi and Odia.[13] Our voice stack has no Urdu voice yet, so an Urdu-speaking caller is answered in Hindi.

Hear the tone: Hinglish demo · Hindi demo. Demo businesses, not clients.

Act 036 kinds of business

What changes in Noida

The rules, numbers and questions that differ here, by the kind of business. Every fact links to its source, checked on 22 October 2026.

Act 04AI sales employee

No Noida lead goes unanswered

A sales employee that is software: it has its own computer, email, phone line and WhatsApp number. It calls every new lead within a minute in Hindi, English or another Indian language, asks your qualifying questions, books the visit, follows up and logs every word.

  1. Calls within a minute
  2. Qualifies
  3. Books the visit
  4. Follows up
  5. Logs it

  • Its own computer

    Opens your lead emails, sheets and CRM with access you give it, the way a new hire would.

  • Its own phone line

    Calls each new lead within a minute of the enquiry, tells the lead it is an AI at the start of the call and announces that the call is recorded.

  • Its own WhatsApp

    Sends the visit details, location pin and brochure on the official WhatsApp Business API, with approved templates.

  • Its own email

    Replies to email enquiries, sends quotes you approved and copies your team on anything that needs them.

Pricing

Priced like a hire

₹50,000 to set up, then ₹22,500 a month. Set it against the salary of the person you would hire to make these calls, and remember it does not take Sundays off.

  • AI sales employee₹22,500 a month, plus a one-time ₹50,000 setup
  • Only need calls answered?AI Receptionist, ₹10,000 a month. ₹30,000 one-time setup, 1,000 minutes included, then ₹9 a minute.
  • Website too?Signature Website from ₹1.2 lakh
  • TaxBrand Bakery is not registered for GST, so invoices carry no GST.
Talk about your leads

Act 05Questions

Asked in Noida

Straight answers. If yours is not here, ask it on a call.

Rules it never breaks

  • Calls only people who asked to be contacted: a form, a portal enquiry, a missed call or a callback request.
  • Tells callers it is an AI assistant at the start of every call.
  • Announces at the start of every call that it is recorded.
  • Follows TRAI commercial communication rules, with DLT registration in place before any outbound messaging.
  • Handles personal data under the DPDP Act, with a data processing agreement in your contract.
Can it handle a lead who is tired of broker calls?

Yes. It says it is an AI, keeps the call short, answers what it can from your approved list and books the visit only if the lead wants one. Our tenth-broker demo shows exactly this.

Does it read out the UP RERA number?

Only from the list you approve, never from memory. It can send the project's QR code and registration number on WhatsApp.

What if the buyer refuses to talk to an AI?

It apologises, notes the preferred time and hands the lead to a person on your team. One of our Greater Noida West demos is built around this.

Is this legal under TRAI rules?

It calls only people who asked to be contacted, says it is an AI, announces recording and follows TRAI and DPDP rules.

Talk to a person

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Sources, checked on 22 October 2026

  1. LiveLaw, Supreme Court upholds Urdu as second official language of Uttar Pradesh, September 2014
  2. UP RERA, contact us: Lucknow head office and Greater Noida regional office
  3. Housing.com, UP RERA directs promoters and agents to submit documents at its Lucknow head office, February 2024
  4. Uttar Pradesh Real Estate Regulatory Authority
  5. The Week (PTI), Promoters must publish project QR codes in brochures and ads: UP RERA, 18 July 2024
  6. Free Press Journal, UP cracks down on coaching centres after the Lucknow fire, 25 June 2026
  7. Drishti IAS, summary of the Ministry of Education guidelines for coaching centres, 24 January 2024
  8. MediaNama, CCPA guidelines on misleading advertisements by coaching centres, November 2024
  9. Ministry of New and Renewable Energy, reply to Lok Sabha unstarred question 1698, 29 July 2026 (installations as on 27 July 2026)
  10. Ornate Solar, Uttar Pradesh solar policy and state subsidy, updated September 2025
  11. Paschimanchal Vidyut Vitran Nigam
  12. Noida Power Company
  13. Sarvam AI, Bulbul text-to-speech: supported languages

Rules and schemes change. We date every fact and recheck these pages; tell us if one is out of date. Demo calls use invented businesses and say they are AI at the start.

Near Noida

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Noida

Call every Noida lead in a minute

Tell us where your Noida leads come from today. We will show you the questions the employee would ask, on a call with a person.

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